Ogilvy on Advertising
by David Ogilvy
Published for the first time: 1/1/1983
224 pages, Paperback
Genres: Communication, Entrepreneurship, Business, Design, Psychology, Writing, Nonfiction
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charitiesAnd much, much more.
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