Positioning: The Battle for Your Mind
by Al Ries
Published for the first time: 1/1/1980
224 pages, Paperback
Genres: Management, Communication, Buisness, Entrepreneurship, Business, Psychology, Nonfiction
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
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