Scientific Advertising
by Claude C. Hopkins
Published for the first time: 2/1/1923
104 pages, Paperback
Genres: Entrepreneurship, Business, Psychology, Science, Writing, Self Help, Nonfiction
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.
🤓 Related books
Imagine: How Creativity Works
Jonah Lehrer
Oversubscribed: How to Get People Lining Up to Do Business with You
Daniel Priestley
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Platform: Get Noticed in a Noisy World
Michael Hyatt
Poke the Box
Seth Godin
Confessions of an Advertising Man
David Ogilvy
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Brian Tracy
Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!
Zig Ziglar
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Safi Bahcall
Bold: How to Go Big, Create Wealth and Impact the World
Peter H. Diamandis
Ogilvy on Advertising
David Ogilvy
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson
SPIN Selling: Situation Problem Implication Need-payoff
Neil Rackham
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Seth Godin
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Choose Yourself: Be Happy, Make Millions, Live the Dream
James Altucher
What I Wish I Knew When I Was 20
Tina Seelig
Do the Work
Steven Pressfield
The Creative Habit: Learn It and Use It for Life
Twyla Tharp
Finite and Infinite Games: A Vision of Life as Play and Possibility
James P. Carse
Scarcity: Why Having Too Little Means So Much
Sendhil Mullainathan
The Scout Mindset: Why Some People See Things Clearly and Others Don't
Julia Galef
The Time Paradox: The New Psychology of Time That Will Change Your Life
Philip G. Zimbardo
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
Eric Barker
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
David Rock
Comments
No comments yet. Be the first to comment!