All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Published for the first time: 1/1/2005
208 pages, Hardcover
Genres: Buisness, Entrepreneurship, Business, Psychology, Self Help, Nonfiction, Audiobook
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
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