Risuto
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

Published for the first time: 1/1/2009

272 pages, Hardcover

Genres: Management, Leadership, Entrepreneurship, Education, Business, Design, Nonfiction

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

🤓 Related books

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Tom Kelley

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Teresa Torres

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Dan Olsen

Build: An Unorthodox Guide to Making Things Worth Making

Build: An Unorthodox Guide to Making Things Worth Making

Tony Fadell

Competing Against Luck

Competing Against Luck

Clayton M. Christensen

Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works

Ash Maurya

Inspired: How to Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love

Marty Cagan

Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy Bad Strategy: The Difference and Why It Matters

Richard P. Rumelt

Business Model Generation

Business Model Generation

Alexander Osterwalder

Business @ the Speed of Thought: Succeeding in the Digital Economy

Business @ the Speed of Thought: Succeeding in the Digital Economy

Bill Gates

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Mark Roberge

Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Verne Harnish

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Bill Aulet

Maverick: The Success Story Behind the World's Most Unusual Workplace

Maverick: The Success Story Behind the World's Most Unusual Workplace

Ricardo Semler

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Joan Magretta

The Virgin Way: Everything I Know About Leadership

The Virgin Way: Everything I Know About Leadership

Richard Branson

The Great CEO Within: The Tactical Guide to Company Building

The Great CEO Within: The Tactical Guide to Company Building

Matt Mochary

The Cold Start Problem: How to Start and Scale Network Effects

The Cold Start Problem: How to Start and Scale Network Effects

Andrew Chen

High Growth Handbook: Scaling Startups from 10 to 10,000 People

High Growth Handbook: Scaling Startups from 10 to 10,000 People

Elad Gil

Lean Thinking: Banish Waste and Create Wealth in Your Corporation

Lean Thinking: Banish Waste and Create Wealth in Your Corporation

James P. Womack

Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper Than Yours

Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper Than Yours

Salim Ismail

Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter

Invent and Wander: The Collected Writings of Jeff Bezos

Invent and Wander: The Collected Writings of Jeff Bezos

Jeff Bezos

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Scott Belsky

7 Powers: The Foundations of Business Strategy

7 Powers: The Foundations of Business Strategy

Hamilton Wright Helmer

What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive

What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive

Mark H. McCormack

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron Ross

Powerful: Building a Culture of Freedom and Responsibility

Powerful: Building a Culture of Freedom and Responsibility

Patty McCord

Comments

No comments yet. Be the first to comment!